Delta Search Labs, Inc.'s CEO Kamal Jaffrey likens DSL to an “Idea Conveyor” where “Hot Ideas” lead to “Cool Products” in a never-ending cycle of forward motion.
The “Idea Conveyor” concept is based on the naturally-occurring thermohaline circulation forces in the ocean called the ocean’s conveyor belt. Thermohaline circulation brings oxygen that sustains life to the deepest reaches of the sea and moves warmer waters from the tropics towards the poles. Movement of the ocean conveyor belt depends on sinking of cold water in certain polar regions to trigger the circulation process. This ongoing interaction between hot and cold keeps the ocean in constant motion.
At Delta Search Labs, the constant circulation between “Hot Ideas” and “Cool Products” is the driving force for innovation.